Above: At IPMG, I managed the monthly newsletter sent to over 10,000 recipients, including individuals and families with disabilities, employees, and stakeholders. I revamped the newsletter by transitioning it to Mailchimp, handling the migration, subscription management, and design. The new format featured success stories and creative activities for families, shifting focus from company updates to engaging, person-centered content.
Below: At Giving Assistant—an online shopping platform similar to RetailMeNot, but with the added mission of enabling shoppers to donate their cashback to any U.S. nonprofit—our email campaigns targeted both online shoppers and nonprofit organizations.
The emails below were designed for our consumer audience, with the goal of introducing shoppers who weren’t yet donating to a nonprofit to organizations they might care about. This initiative not only helped support our nonprofit partners by increasing their visibility but also encouraged consumers to build lasting relationships with those organizations—both within and beyond our platform.
