Coffee with Nonprofits was an initiative I designed to help the company tackle a number of brand-building and growth-related goals. By putting names, faces, and stories to both the causes we championed, and the nonprofit sector as a whole, we inspired a deeper emotional connection with charitable causes among all our audiences (consumers, nonprofits, brands, and employees), and achieved several things: Overall, we continued to grow our reputation as a value-driven B Corp. Tangentially, we also increased the number of consumers donating any amount of their cash back to charity, and increased both nonprofit and brand affiliate accounts alike. Internally, the initiative — appearing as a feature in the monthly company newsletter — was intended to uphold our values, and unify, inspire, and motivate employees. It was met with lots of positive, heart-warming feedback.

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BELOW:

(Click to enlarge the image.) In addition to selecting nonprofits, connecting with them, and interviewing them, I wrote (and selected images/designed/typeset) features for the company newsletter.