Web Content & UX (In-Product) Copy
[Landing Page] 📸 Giggster
Giving Assistant
[About Page] About Giving Assistant
[FAQ] Nonprofit FAQ
[Landing Page] Giving Assistant vs Ebates SEM
[Landing Page] 📸 Giving Assistant vs Amazon Smile
[Landing Page] Giving Assistant Homepage
[Landing Page] 📸 Giving Assistant Homepage Screenshot
[Landing Page] 📸 Full Nonprofit Landing Page Screenshot
[Landing Page] 📸 Giving Assistant Rotating Homepage Banner
[Landing Page] 📸 How it Works
[UX] Sign Up Modals
[UX] Miscellaneous
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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Copywriting & Sales Enablement
[Copy] Incredible Health Direct Mail Postcards
[Copy] 📸 Vetary Table Tent Display
[Copy + Design] 📸 Brebeuf Jesuit “Stall Stats” Drug & Alcohol Prevention
[Copy + Design] 📸 Brebeuf Jesuit Enrollment Direct Mail Postcard
[Copy] 📸 Small Dealership Mercedes Sales Event Postcard
[Sales] Spec Sample for Alma: Insurance Credentialing
Giving Assistant
[Sales] Classy Collaborative Handout, P2P Fundraising Education
[Copy] Classy Collaborative “Conversation Starting” T-Shirts
[Copy] 📸 Giving Assistant Brand Story
[Infographic] 📸 How to Run a Successful Fundraising Event Infographic (Long)
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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Emails, Newsletters, and Social
[Email] LiftLeague: Cold Drip to Leads
[Email] Giggster: Cold Drip to Leads
Giving Assistant
Audience: Nonprofits
[Newsletter] 📸 To Nonprofits: Quarterly Newsletter
[Email] Cold Drip to Nonprofit Leads
[Email] To Nonprofits: Drip to Explain E-Checks
Audience: Shoppers
[Email] To Shoppers: Onboarding Sequence
[Email] To Shoppers: Cash Back Processing Error
[Email] To Shoppers: Product Announcement, Extension
[Email] Transactional Emails to Shoppers
[Email] 📸 To Shoppers: Nonprofit Spotlight | The CDC
[Email] 📸To Shoppers: Nonprofit Spotlight | First Descents
[Email] 📸 To Shoppers: Nonprofit Spotlight | Mama Hope
[Email] To Shoppers: Pencils of Promise Promotional
As Marketing Communications Specialist at Indiana Professional Management Group (IPMG), I managed our editorial calendar; developed and published all social media content using Canva and Sprout Social; and led email marketing, handling a contact list of approximately 10k, and an audience consisting of internal employees, IPMG participants, board members, nonprofit leaders, legislators, and more.
While at IPMG, I migrated all email contacts to MailChimp, cleaned up the list, and improved segmenting, including creating avenues for subscribers to “self-segment” (ie., enabling new hires to sign up for emails during their onboarding, and select their own department, automatically putting them in the correct segment, and saving myself and the communications director time.) I also revamped our monthly newsletter, making it more inclusive and engaging (I built our first optimized, screen-reader accessible email designs), and included more content submissions from subscribers, improving engagement and reducing unsubscribes. I increased the frequency of internal communications, receiving more engagement an input from employees, helping them feel heard and included. I also designed and built every email communication end-to-end using Canva, Adobe CS, and MailChimp.
[Newsletter] 📸 IPMG Monthly Newsletter 1 (Long image)
[Newsletter] 📸 IPMG Monthly Newsletter 2 (Long image)
[Social] 📸 IPMG Social Media Post Gallery (Folder)
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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Editorial & Blogs
Editorials
M Magazine: Muncie, Indiana Downtown Redevelopment Feature
The Star Press: Farm Stories
Hamilton County Family: Hope Happens at Riley
Muncie Chamber of Commerce: Ontario Systems Business Profile
Hamilton County Family: 🌐 Project Lifesaver
Blogs
Clever Real Estate: 🌐 How to Write a Listing Description that Sells
Clever Real Estate:🌐 How to Get Your House Ready to Sell
Clever Real Estate: 🌐 What to Do When You Sell Your House
Survey Monkey: 🌐 Survey Monkey Anywhere (Ghostwritten)
Giving Assistant: 🌐 Nonprofit Profile: Alex’s Lemonade Stand
Giving Assistant: 🌐 Nonprofit Profile: Mindfulness First
Giving Assistant: 🌐Nonprofit Profile: Caitlin’s Smiles
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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White Papers, Case Studies, Press Releases & Reports
[Report] 📸 IPMG 2023 Annual Report
[White Paper] 📸 Vetary Pet Insurance: Information for Veterinary Practitioners
[White Paper] Qordoba: Reducing International Shopping Cart Abandonment (Excerpts)
[Press Release] Aspiris Name Change
[Press Release] Giving Assistant Partners with Apple for Nonprofits
[Press Release] Qordoba Raises $5M Series A
[Press Release] Brebeuf Jesuit Senior Wins Gatorade Player of the Year
[Case Study] Giving Assistant + Samasource
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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Video Scripts & Decks
Below are scripts and videos featuring scripts I’ve written.
[Script] Giving Assistant FAQ
[Video] 🎥 YouTube: Giving Assistant Explainer 1
[Video] 🎥 YouTube: Giving Assistant Explainer 2 (Also showcases my UX copy)
[Script] The Home Depot: Husky Lights
[Script] The Home Depot: Origami Kitchens
[Video + Voice] 🎥 YouTube: Hey Waiter App (Copy edited script and recorded [cheesy] voice over)
[Deck] 📸 Giving Assistant Creative Partner Onboarding
[Deck] Draft, Giving Assistant Brand Rollout
[Deck] 📸 Mental Health Awareness Month Workshop
Web Content & UX (In-Product) Copy
Copywriting & Sales Enablement
Email, Newsletters & Social
Editorial & Blogs
White Papers, Case Studies, Press Releases & Reports
Video Scripts & Decks
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